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EMIOR – Redefining Luxury with a Dark-Themed E-commerce Experience

May 19, 2020
Redefining E-commerce Experience

Our task was to redesigned logo and branding elements. We created a premium packaging design, launched a new e-commerce website, and implemented targeted social media campaigns which increased brand awareness, higher customer engagement, and a significant boost in sales.

ClientBranding LifeDateMay, 2021AuthorJohn MilesShare
EMIOR – Redefining Luxury with a Dark-Themed E-commerce Experience

Redefining E-commerce Experience

EMIOR, a high-end cosmetics brand, sought to elevate its online presence and drive sales through a redesigned e-commerce website. The goal was to create a luxurious and immersive digital experience that reflected the brand’s premium positioning while optimizing conversions.

Challenges

The existing website lacked a cohesive brand identity and failed to engage customers on an emotional level. The product pages were cluttered, and the checkout process was not optimized for conversions. Additionally, the website’s mobile experience was subpar, hindering sales on smaller screens.

Solution

Lemon8labs was tasked with revamping EMIOR’s online platform. The focus was on creating a sophisticated and luxurious e-commerce experience that aligned with the brand’s premium positioning.

EMIOR cosmetics Lemon8labs

UI/UX Design:

  • Dark Theme: A dark theme was selected to create a sense of exclusivity and luxury, enhancing the perception of high-end products.
  • Color Palette: The focal tone HKS 18Z was used as the primary color, complemented by neutral tones to create a sophisticated and elegant atmosphere.
  • Product Focus: High-quality product imagery was showcased prominently, with detailed descriptions and ingredient lists.
  • User Experience: A clean and intuitive layout was designed to guide customers through the purchasing journey, with clear calls-to-action and minimal distractions.

EMIOR cosmetics Lemon8labs
EMIOR cosmetics Lemon8labs
EMIOR cosmetics Lemon8labs
EMIOR cosmetics Lemon8labs
EMIOR cosmetics Lemon8labs
EMIOR cosmetics Lemon8labs

E-commerce Functionality:

  • Personalized Experience: The website employed AI-powered recommendations to suggest products based on customer preferences and purchase history.
  • Seamless Checkout: A streamlined checkout process with multiple payment options was implemented to minimize cart abandonment.
  • Guest Checkout: An option for guest checkout was provided for convenience.
  • Secure Transactions: Robust security measures were implemented to protect customer data and instill trust.

EMIOR cosmetics Lemon8labs

Results

The redesigned EMIOR website exceeded expectations, delivering exceptional results:

  • Increased Average Order Value: The luxurious aesthetic and personalized product recommendations contributed to a higher average order value.
  • Improved Conversion Rates: The streamlined checkout process and enhanced user experience led to a significant increase in conversions.
  • Enhanced Brand Perception: The dark theme and sophisticated design elevated EMIOR’s brand perception as a premium luxury brand.
  • Mobile Optimization: The mobile-responsive design ensured a seamless shopping experience across all devices.
  • EMIOR cosmetics Lemon8labs
    EMIOR cosmetics Lemon8labs